About Us

SoRo, Inc. is a non profit 501c3 charitable organization dedicated to the revitalization and beautification of Robertson Blvd. between the Santa Monica Freeway and Pico Blvd. and its surrounding residential neighborhoods in Los Angeles, California.

Notice: SoRo, Inc. is a legally and  functionally separate organization from the Certified South Robertson Neighborhood Council (SORONC) which is under the Los Angeles Dept. of Neighborhood Empowerment (DONE).

Any notices and news about SORONC on this Web site are listed as a community service but may not be wholly accurate.

For current information on SORONC, please visit their Web site at
www.soronc.org .  

Read about SoRo, Inc. and how we started SoRo.

SoRo, Inc.




SoRo, Inc. is semi-inactive right now, but serves in co-sponsorship of the Festival and collaborates with SORO NEIGHBORHOODS COUNCIL. For Neighborhood Council information, community inquiries, improvements, questions, suggestions or complaints, please  go to SORONC.ORG   Thank you.

for the SORO Neighborhoods Council


South Robertson (SoRo) Community Festival
Sunday - June 7, 2015

Free Admission!

This year's 18th Annual SoRo Community Festival will take place on Sunday, June 7, 2015 from 11 a.m. to 4 p.m. The SoRo Community Festival will be located on South Robertson Boulevard between Beverlywood St. and Cattaraugus St. (just North of 10 Freeway at the Robertson Boulevard exit) in Los Angeles,  CA.

, the SoRo Festival features a live music stage, "Camp SoRo" offering attractions, a rock-climbing wall and free arts & crafts for children, and OVER 60 vendor booths highlighting neighborhood businesses, community information and a variety of merchandise. This year's theme is "Many Neighborhoods Create One Great Community!"

The SoRo Festival will also serve up a variety of culinary delights.

LAST YEAR THE SoRo Festival featured
from some of Los Angeles' hottest gourmet food trucks, including Fat Burger, Bool Korean BBQ Tacos & Pastels, Currywurst Truck, Trailer Park Truck, Kosher Palate, Frozen Crush and King Kone Ice Cream Co.   (2015 food vendors list pending)

The SoRo Festival stage will spotlight live musical and dance performances from some of SoCal's talented young performers.  

LAST YEAR we had scheduled appearances by World Garden Dance and Music Studio, Kids of Rock Theatre, Spanish and Classical Flamenco Dance by Susana Elena and the top 40 and Latin soul sound of The Westside Crew.  (2015 talent list pending)

In addition there will be a separate Public Safety Pavilion hosted by SoRo

Neighborhoods Council with many exhibits and demonstrations by "First Responders" such as LAPD and LAFD.

A non-profit undertaking, staffed entirely by volunteers, the SoRo Festival celebrates the broad diversity and sense of unity that exists among the some 45,000 people who live or work in the seven neighborhoods encompassed in the South Robertson community. It encourages beautification and revitalization of the SoRo corridor, where people can shop, dine, and enjoy a good quality of life, and it is committed to strengthening local educational institutions.

Boasting an attendance of between 8,000 – 12,000 people who attend each year, the SoRo Festival's proceeds support local schools and community improvement projects. The SoRo Community Festival is coordinated by the South Robertson Neighborhoods Council and SoRo, Inc.

We would like to invite the entire Southern California community to join our event. Admission to the SoRo Community Festival is free. Free street parking is also available.

For additional information, call (310) 923-6422 or visit
http://soronc.org/events/sorofest2015 for the latest information!

Save Water - Save LA

Community Town Hall Meeting
Save Water - Save LA
Sunday - May 17, 2015
12 p - 3 p
Castle Heights Elementary School
9755 Cattaraugus Ave
Los Angeles, CA 90034

With the drought and water conservation becoming a harsh reality for us all, SORO NC is hosting a free Community Town Hall to educate our community about how to get involved in saving water, and to offer our residents the chance to learn practical tips from landscaping to cash for grass programs and more. We've also planned family-friendly activities, food trucks, an e-Waste drive and more.

Learn how to hit the 25% water savings mandate

SORO NC Town Hall website:
Town Hall Facebook Page:
NextDoor Event Page:

The extremity of our water shortage in California has been highly publicized as of late. But what does it really mean? Drought, Water Shortage, Conservation…and more importantly, how does it affect you? Save Water—Save LA is your key to the answer.

On May 17, 2015 from 12 to 3 pm at
Castle Heights Elementary School, SORO NC is hosting a town hall meeting, Save Water—Save LA, on the topic of water conservation.

Save Water—Save LA
is designed to inform and motivate people to consider water conservation in daily life. This program will educate people about the drought and present ways to get involved in the solution including meeting the 25% water reduction mandate, the cash for grass program and landscaping ideas.

From top academics, to learning how to pick native plants for your yard, to activities for the children and delicious food trucks, there is something for everyone. Bring the entire family!

Activities include:

  • E-waste drive: Bring all your old electronics for proper disposal and recycling**
  • Town hall panel discussion followed by question and answer period
  • Swag bags for first 150 attendees and opportunity drawing for great prizes
  • Free rain barrel sign-ups and installation education
  • Food Trucks
  • Kids Corner where younger kids can participate in water conservation activities
  • Meeting your local government officials

SORO NC has put together a panel of some of the top experts in the field of water and conservation to educate and recommend options everyone can do to safeguard our water supply. This will be an interactive event for the whole family. There will be a short panel discussion with question and answer period followed by an informal meet and greet with organizations at tables to learn about services and opportunities you can actually use to conserve water and meet the 25% water reduction mandate.

Panel topics covered:

  • Defining the water shortage problem: Academic Assessment / UCLA Institute of Environment and Sustainability Measures the city of LA, state and utilities are taking: Rebates and Incentives / LADWP and George Kopf from CLEAResult
  • Describing what one country has done to solve their drought crisis: Building on the success of Australia in dealing with drought / TreePeople
  • Practices in the home that individuals can employ to meet 25% water reduction: How individual citizens can help / Sustainable Works
  • The benefits of planting California native landscaping / Theodore Payne Foundation
  • Rain barrel water capture program / Rain Barrels International

Other scheduled participants:

  • Greywater Corps
  • Food and Water Watch
  • Rain Gutter Specialists
  • Grow Native Nursery
  • LA Waterkeeper
  • The House Agents/Partners Trust
  • Ballona Creek Renaissance
  • Green Gardens Group
  • Green Beginnings
  • ...and our political representatives.

Join the SORONC for this lively and informative town hall, Save Water—Save LA, and help us win the water wars. Together, our communities can build a water-friendly future. We hope to see you there.

**E-waste drive accepts:

Computer monitors & television sets
Computers, scanners, keyboard, speakers, mouse, printers, printer cartridges
DVD players, VCRs, phones, answering machines, cell phones & accessories
Computer batteries, cellphone batteries
Microwave ovens, toasters, small household electronics


Major appliances (fridges, washers etc.)
Alkaline batteries
Fluourescent lamps (CFLs, lightbulbs)
Media (tapes, CDs etc.)


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covering these areas:
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Regent Square
Reynier Village
West Helms


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Whether it is an important alert from your local police department, or a reminder from City Hall that a local event has been postponed, Nixle delivers the information to you by text message, email & over the web. You decide!

Home & Garden blog for Reynier Village
Learn about gardening and events, conserving energy and more.
Go to
Reynier Village Home & Garden.

L.A. marathon

THE WONDERFUL DAY THE L.A. MARATHON went right through SoRo in 2002 on Robertson Blvd.
Click for photos of 2002 L.A. Marathon

More Marathon highlights
2004 L.A. Marathon.
Click for photos of 2004 L.A. Marathon.

Interesting L.A. Sites . . .

Los Angeles Government Sources

Zocalo Public Square
Local lectures, expanding the world of ideas

Experience LA

Discover the Arts in Los Angeles

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