About Us

SoRo, Inc. is a non profit 501c3 charitable organization dedicated to the revitalization and beautification of Robertson Blvd. between the Santa Monica Freeway and Pico Blvd. and its surrounding residential neighborhoods in Los Angeles, California.

Notice: SoRo, Inc. is a legally and  functionally separate organization from the Certified South Robertson Neighborhood Council (SORONC) which is under the Los Angeles Dept. of Neighborhood Empowerment (DONE).

Any notices and news about SORONC on this Web site are listed as a community service but may not be wholly accurate.

For current information on SORONC, please visit their Web site at
www.soronc.org .  

Read about SoRo, Inc. and how we started SoRo.

SoRo, Inc.




SoRo, Inc. is semi-inactive right now, but serves in co-sponsorship of the Festival and collaborates with SORO NEIGHBORHOODS COUNCIL. For Neighborhood Council information, community inquiries, improvements, questions, suggestions or complaints, please  go to SORONC.ORG   Thank you.

for the SORO Neighborhoods Council




South Robertson (SoRo) Community Festival
 was held on Sunday - June 7, 2015

The 18th Annual SoRo Community Festival took place on Sunday, June 7, 2015 from 11 a.m. to 4 p.m. The SoRo Community Festival was on South Robertson Boulevard between Beverlywood St. and Cattaraugus St. (just North of 10 Freeway at the Robertson Boulevard exit) in Los Angeles,  CA.

, the SoRo Festival featured a live music stage, "Camp SoRo" offering attractions, a rock-climbing wall and free arts & crafts for children, and OVER 60 vendor booths highlighting neighborhood businesses, community information and a variety of merchandise. The theme was "Many Neighborhoods Create One Great Community!"

The SoRo Festival served up a variety of culinary delights, and the festival stage spotlighted live musical and dance performances from some of SoCal's talented young performers.  

There was a Public Safety Pavilion and many exhibits and demonstrations by "First Responders" such as LAPD and LAFD.

A non-profit undertaking, staffed entirely by volunteers, the SoRo Festival celebrates the broad diversity and sense of unity that exists among the some 45,000 people who live or work in the seven neighborhoods encompassed in the South Robertson community. It encourages beautification and revitalization of the SoRo corridor, where people can shop, dine, and enjoy a good quality of life, and it is committed to strengthening local educational institutions.

Boasting an attendance of between 8,000 – 12,000 people who attend each year, the SoRo Festival's proceeds support local schools and community improvement projects. The SoRo Community Festival is coordinated by the South Robertson Neighborhoods Council and SoRo, Inc.

Stay tuned for news on the 2016 Soro Community Festival. Admission is always free. For additional information, call (310) 923-6422 or visit http://soronc.org/events/sorofest2015 for the latest information!

Save Water - Save LA

Community Town Hall Meeting
Save Water - Save LA
Sunday - May 17, 2015
12 p - 3 p
Castle Heights Elementary School
9755 Cattaraugus Ave
Los Angeles, CA 90034

With the drought and water conservation becoming a harsh reality for us all, SORO NC hosted a free Community Town Hall to educate our community about how to get involved in saving water, and to offer our residents the chance to learn practical tips from landscaping to cash for grass programs and more. Family-friendly activities, food trucks, an e-Waste drive and more.

Learn how to hit the 25% water savings mandate

SORO NC Town Hall website:
Town Hall Facebook Page:
NextDoor Event Page:

The extremity of our water shortage in California has been highly publicized as of late. But what does it really mean? Drought, Water Shortage, Conservation…and more importantly, how does it affect you? Save Water—Save LA is your key to the answer.

On May 17, 2015 from 12 to 3 pm at
Castle Heights Elementary School, SORO NC hosted a town hall meeting, Save Water—Save LA, on the topic of water conservation.

Save Water—Save LA
was designed to inform and motivate people to consider water conservation in daily life. This program educated people about the drought and present ways to get involved in the solution including meeting the 25% water reduction mandate, the cash for grass program and landscaping ideas.

From top academics, to learning how to pick native plants for your yard, to activities for the children and delicious food trucks, there was something for everyone.

Activities included:

  • E-waste drive: Bring all your old electronics for proper disposal and recycling**
  • Town hall panel discussion followed by question and answer period
  • Swag bags for first 150 attendees and opportunity drawing for great prizes
  • Free rain barrel sign-ups and installation education
  • Food Trucks
  • Kids Corner where younger kids can participate in water conservation activities
  • Meeting your local government officials

SORO NC put together a panel of some of the top experts in the field of water and conservation to educate and recommend options everyone can do to safeguard our water supply. This was an interactive event for the whole family. There was a short panel discussion with question and answer period followed by an informal meet and greet with organizations at tables to learn about services and opportunities to conserve water and meet the 25% water reduction mandate.

Panel topics covered:

  • Defined the water shortage problem: Academic Assessment / UCLA Institute of Environment and Sustainability Measures the city of LA, state and utilities are taking: Rebates and Incentives / LADWP and George Kopf from CLEAResult
  • Described what one country has done to solve their drought crisis: Building on the success of Australia in dealing with drought / TreePeople
  • Practices in the home that individuals can employ to meet 25% water reduction: How individual citizens can help / Sustainable Works
  • The benefits of planting California native landscaping / Theodore Payne Foundation
  • Rain barrel water capture program / Rain Barrels International

Other scheduled participants were:

  • Greywater Corps
  • Food and Water Watch
  • Rain Gutter Specialists
  • Grow Native Nursery
  • LA Waterkeeper
  • The House Agents/Partners Trust
  • Ballona Creek Renaissance
  • Green Gardens Group
  • Green Beginnings
  • ...and our political representatives.

This was a lively and informative town hall, Save Water—Save LA, and helped us win the water wars. Together, our communities are building a water-friendly future. We enjoyed seeing you there.

**E-waste drive accepted:

Computer monitors & television sets
Computers, scanners, keyboard, speakers, mouse, printers, printer cartridges
DVD players, VCRs, phones, answering machines, cell phones & accessories
Computer batteries, cellphone batteries
Microwave ovens, toasters, small household electronics


Major appliances (fridges, washers etc.)
Alkaline batteries
Fluourescent lamps (CFLs, lightbulbs)
Media (tapes, CDs etc.)


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covering these areas:
Castle Heights
Cheviot Hills
La Cienega Arts District
La Cienega Heights
Regent Square
Reynier Village
West Helms


Nixle keeps residents connected to their community.
Whether it is an important alert from your local police department, or a reminder from City Hall that a local event has been postponed, Nixle delivers the information to you by text message, email & over the web. You decide!

Home & Garden blog for Reynier Village
Learn about gardening and events, conserving energy and more.
Go to
Reynier Village Home & Garden.

L.A. marathon

THE WONDERFUL DAY THE L.A. MARATHON went right through SoRo in 2002 on Robertson Blvd.
Click for photos of 2002 L.A. Marathon

More Marathon highlights
2004 L.A. Marathon.
Click for photos of 2004 L.A. Marathon.

Interesting L.A. Sites . . .

Los Angeles Government Sources

Zocalo Public Square
Local lectures, expanding the world of ideas

Experience LA

Discover the Arts in Los Angeles

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