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SoRo, Inc. is a non profit 501c3 charitable organization dedicated to the revitalization and beautification of Robertson Blvd. between the Santa Monica
Freeway and Pico Blvd. and its surrounding residential neighborhoods in Los Angeles, California.
Notice:
SoRo, Inc. is a legally and functionally separate organization from the Certified South Robertson Neighborhood
Council (SORONC)
which is under the Los Angeles Dept. of Neighborhood Empowerment (DONE).
Any notices and news about SORONC on this Web site are listed as a community service but may not be wholly accurate.
For
current information on SORONC, please visit their Web site at www.soronc.org .
Read about SoRo,
Inc. and how we started SoRo.
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ARCHIVE
Good and bad news about billboards in Los Angeles
The good news: The Los Angeles City Council
passed a 6 month moratorium in November '00 prohibiting any new billboards from going up in our city.
The bad news: In December '00, the City Council, by a 9 to 4 vote,
approved 7 new billboards in the Pico/La Brea area despite the earlier moratorium.
The good news: According to the current L.A. City Municipal Code, it is illegal to put billboards
on our freeways. Our freeways have been free of billboards for over 50 years.
The bad news: A motion was proposed in City Council in November '00 to consider legislation called the
Billboard Reduction (or Relocation) Ordinance (CF002254) which will allow the billboard industry to construct 78 new double-sided giant billboards (800 sq. ft.) along our
freeways. In return for constructing these billboards, the billboard industry will remove 780 much smaller billboards within the city (ranging from 55 sq. ft. to 230 sq. ft.). The billboard
industry will select the ones to be removed.
Even more bad news: A Sign Review Task Force* has been established and is currently meeting to review the methodology to implement this
proposal. The majority of the members are "friends" of billboards.
If you want to stop the increased construction of giant billboards, you can have a voice!
- Call, fax, write or e-mail your City Councilmember and tell them that YOU DO NOT WANT billboards lining our freeways.
- Urge all of City Council to oppose the misleading "Billboard Relocation Ordinance" and any other proposal that will
increase the number of billboards in our city.
- Attend the Sign Review Task Force meetings and tell them your concerns.
- Share this information with your friends and neighbors. Ask them to join in this effort to stop the continuation of
visual blight in Los Angeles.
Without your action, this legislation will go through!
The good news is that YOU CAN MAKE A DIFFERENCE.
* Date, time and place of the next Task Force meeting has not been scheduled.
For more information call Ted Wu (310) 474-1711,
Citizens to "Ban Billboard Blight"
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