About Us

SoRo, Inc. is a non profit 501c3 charitable organization dedicated to the revitalization and beautification of Robertson Blvd. between the Santa Monica Freeway and Pico Blvd. and its surrounding residential neighborhoods in Los Angeles, California.

Notice: SoRo, Inc. is a legally and  functionally separate organization from the Certified South Robertson Neighborhood Council (SORONC) which is under the Los Angeles Dept. of Neighborhood Empowerment (DONE).

Any notices and news about SORONC on this Web site are listed as a community service but may not be wholly accurate.

For current information on SORONC, please visit their Web site at
www.soronc.org .  

Read about SoRo, Inc. and how we started SoRo.

SoRo, Inc.




SoRo, Inc. is semi-inactive right now, but serves in co-sponsorship of the Festival and collaborates with SORO NEIGHBORHOODS COUNCIL. For Neighborhood Council information, community inquiries, improvements, questions, suggestions or complaints, please  go to SORONC.ORG   Thank you.

for the SORO Neighborhoods Council

2004 - Festival Photos - slide show #1
2004 - Festival Photos -slide show #2

SORO put together a FABULOUS 7th Annual Street Festival on Sun. June 6, 2004 from 11 a.m. to 4 p.m. The theme was "It's a SoRo World Celebrating Cultural Diversity" On South Robertson Boulevard, between Beverlywood Street & Cattaraugus  Admission was FREE !!! - - Live Entertainment was on stage all day long!


    The festival featured : Wooden Dance Floor Salsa Lessons! / Vendor Booths from 'Soup to Nuts'!  / Vegetarian, Ethnic and Kosher Food from: Haifa, Glatt's Grill, Bertha's Tamales, / Bowers Gourmet Sausages, St. Marks and  Ice Cream Man.
    For children:  Camp SoRo's Free Arts and Crafts!/ Moon Bounce and Moon Slide!/
    Elementary School Games! / Fun and Entertainment for All Ages!

2003 - Festival photos

2003 We had a really great Festival !!

"It's A SoRo World A Rainbow of Music and Dance" ~
COME TO OUR  6th Annual Community Festival !!!
June 8, 2003 - 11:00 AM to 4:00 PM
On South Robertson Blvd. between Pico & Airdrome

This will be the 6th Annual, Fun-filled Street Festival Sponsored by the South Robertson Neighborhoods Council, the Los Angeles Cultural Affairs Department along with Council District 5 and Council District 10.  

Special features include Tango Lessons on the Festival Dance Floor, a wide range of fabulous musical and dance groups and troops on stage and food from around the world, including Kosher

The ever-popular Camp SoRo, featuring the Moon Bounce and Slide will be run by Hamilton High School Students and Castle Heights Girl Scouts.

A spicy mix of crafts and vendor booths, including demonstrations, will offer delights for every age group.

For further information, contact Terry Ring Schonwald (310) 836-0644.  Admission is Free.  Come celebrate and connect with our vibrant community.

Entertainment Schedule:

Featuring DJ John Lacker
And Live Sound Concepts
Sound System

Mark Bosserman 11:00am

Liza's Dancers 11:30am

Voices of conscience 11:45am

Hamilton High School Jazz Combo 12:30pm


Yolanda Rossi and MOti's

Tango Lessons 1:45pm

Alla Feldman's Balletic Workmen

Circle Dance Troop 2:15pm

Joy Graysen 2:45pm

State of Confusion 3:15pm 4:00pm

Festival Booth Sponsors:

Alexander Protective Service
Baby Phat
Brookes Pottery & Restoration
Castle Heights Girl Scouts
Fine Art by Barbara Mendes
First Federal Bank of California
Friends of Robertson Library
Full Time Diva
Golden Temple/Yogi Tea
HUC Skirball Cultural Center
Jewish Family Services
Judaica Shelanu
L. A. D.W.P.
LANI-L.A. Neighborhood Initiative
Many Paws
Nex Shi Inc.
Phantastic Photography
Red Cross First Aid
Robert Warner Leather
Silver Arts & Crafts w/Damon Harris
Southern California Gem Stones
Speaker of the Asmbly Herb Wesson
St. Mark's Coptic Orthodox Ch Books
St. Mark's Coptic Orthodox Chch Gifts
Taylor'd Made and More
Texxtures, Inc.
Under Pop
Wells Fargo Bank
Workmen's Circle
Young Israel of Beverly Hills

Food Booth Sponsors:
B. & H. International Bakery
Bertha's Tamales
Haifa Restaurant
Le Petit Jardin
St. Mark's Coptic Church/Beverly Falafel

SoRo would like to thank the following sponsors
for their gracious and generous donations to the "It's A SoRo World A Rainbow of Music and Dance" Festival. 

Council members:
Jack Weiss 5th District
Nate Holden 10th District

BreitBurn Energy Company

2002 - Festival Photos

We had an exciting STREET FAIR - SUNDAY, JUNE 9, 2002
Time: 11 am - 5 pm

"IT'S A SORO WORLD " - a celebration of community on Robertson Blvd. between Pico and Airdrome.  

  • Live entertainment!
  • Terrific food! - VEGETARIAN, FRENCH, ASIAN, KOSHER and more!   
  • Dancing!
  • Local Merchants!
  • Games and rides for children in Camp SoRo!

This event was co-sponsored by:

  • Council District 5 - JACK WEISS
  • Council District 10 - NATE HOLDEN
  • Cultural Affairs Dept., City of Los Angeles

Festival Chair: Mary Guirgui


2001 Festival Photos (below) - Paul Levy, photographer


Games at the Festival

Mayor James Hahn + friends

Jumping & Having Fun!

Cool Car Show

Colorful Clown

Great Music!

Musical Press Notes & Schedule for SoRo Festival 2001

11 - 11:45 a.m. (all time string band) Southern Exposure - 
Listening to five string banjoist, Steve Lewis, and his band, Southern Exposure, is like taking a trip back to a time when you rolled up your sleeves, kicked off your shoes and danced till the sun peeped over the horizon. The four piece band plays the kind of music that would evolve into today's country and western and blue grass music.

Their repertoire ranges from contras to square and from minstrels to the familiar ballads of Stephen Foster. They have played throughout Southern California for the past ten years including the Summer Solstice Festival and the 40th Anniversary of the Topanga Banjo and Fiddle Contest where the band's fiddler, Dan Slosberg, won 2nd place. Southern Exposure may be seen every Sunday night at Highland Grounds in Los Angeles.

12:30 - 1:15 p.m. (Country) Cowpie - Some years ago, on a hot summer night, four guitar pickers met at a tent revival meeting on the Mississippi River. They soon discovered their shared love of song, Southerners and farming. Later, they convened at the annual Future Farmers of America convention in Des Moines, Iowa and formed the band Cowpie. Since then, they have traveled the backwaters of America playing small towns and combing the used record bins of discount stores looking for and playing the true sound of country. Now, in their debut Los Angeles appearance, they bring the once lost, but now found, good old sound of country. Do not miss this down home treasure from the back roads of Dixie.

1:30 - 2:15 p.m. (Pop) Everyman - This eclectic quintet draws their inspiration from such diverse musical corners as the British Invasion of the 1960's and the country-influenced Southern California folk-rock of the of the 1970's to the experimental fusion artists of the 1980's (with a little Gershwin thrown in for good measure). Dynamic and energetic, they have been described by one critic as a "cross between Counting Crows and the Black Crows." With their powerful vocals, breathtaking guitar work and finely crafted arrangements, Everyman displays a pop sensibility seldom seen on the Los Angeles club circuit. This democratic group can make you think and dance at the same time. Everyman can be seen, from time to time, at Rusty's™ Surf Ranch in Santa Monica

3:00 - 3:45 p.m. (Salsa) Susie Hansen and her Latin Jazz Band - www.susiehansen.com
Ms. Hansen is an electric violinist who combines the traditions of Cuban Salsa with contemporary jazz. Los Angeles Times' Don Heckman calls her style of dance music "physically moving as it is intellectually stimulating."

She was recently featured as the solo violinist for Cuba's premier orchestra, Orquesta Los Van Van. Her appearances include the Playboy Jazz Festival, Fiesta Broadway, and the Newport Beach Jazz Festival. She has recorded with Tito Puente, Vikki Carr and Francisco Aquabella. Her debut album, Solo Flight, is available on Jazz Caliente.

Incidentally, her father, James Hansen, recently retired from the Chicago Symphony Orchestra after performing as a violinist for 37 years.

4:30 - 6:00 p.m. - California Dance Center


Sunday June 11, 2000,
the 3rd Annual
"A SENSE OF SORO" Street Festival.

It was a great success!

Here's what the schedule looked like: 

EVENTS: "Kick-Off Walk" 11 a.m. to Noon 
and "Festival"  Noon to 5 p.m.


MUSICAL LINEUP - Read more about these great bands!!

12:00 PM - 12:45 PM  Wozani - South African Rock and Funk

12:45 PM - 2:00 PM   Southern Exposure Traditional American

2:00 PM - 3:30 PM  Susie Hansen and her Latin Jazz Band - Salsa & Jazz

3:30 PM - 4:30 PM  Lisa Hayley and the Zydekats Global Zydeco

4:30 PM - 5:00 PM  California Dance Center



Domino's Pizza

Frontier Kettle Korn

La Cuisine

Omena's Gourmet Kitchen



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